![]() ![]() Playfly represents ad inventory for the most passionate sports fans of all NBA, NHL and MLB teams across the United States. Home Team Sports, Impression Sports and Entertainment, and Fox Sports College Properties joined the Playfly roster, bolstering the company’s collegiate portfolio and expanding offerings into the regional sports network, advertising sales, and naming rights arenas. Playfly’s growth into a full-service, integrated sports marketing and media company took its next leap with an acquisition of three storied business units from Fox in March of 2021. Officially launched following the acquisition of both Outfront Media Sports and Collegiate Star League (CSL), Playfly Sports laid the foundation for the next generation of sports marketing and media rooted in partnership and innovation. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, building a digitally-enabled, full service sports marketing business continues to be the driving force for Playfly Sports to change the landscape. Playfly emerged with the goal of providing revitalized marketing solutions to the sports industry. Since its inception in September of 2020, Playfly Sports has grown to become a major player in collegiate, high school, esports, and professional athletics. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.Connects brands to the gaming community with a focus on building industry-leading consumer activations and providing trusted go-to-market strategies for businesses looking to develop larger footprints in a rapidly evolving sector. LEARFIELD services include licensing and collegiate sports properties' multimedia sponsorship management publishing, audio, digital and social media data analytics and insights ticketing software and ticket sales, premium seating, and fundraising services branding campus-wide business and sponsorship development. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. Allstate is widely known for the slogan "You're in Good Hands with Allstate." For more information, visit ABOUT LEARFIELD Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online and at the workplace. The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with a wide array of protection for autos, homes, electronic devices and identity theft. "We are thrilled to help Allstate expand its commitment to college sports through the development of the Crossbar Classic which will enhance the fan experience and game-day excitement of key match ups of our partner institutions," added Roy Seinfeld, LEARFIELD's SVP of National Sales. "It'll elevate and celebrate the teams and their fans sparking new memories and ways to enjoy big college football matchups early in the season."Īllstate has been a supporter of college sports for decades through its signature field goal nets, cornerstone scholarship program, and individual college sports sponsorships and initiatives that have been industry staples. "The annual Crossbar Classic will launch a new tradition in college football," said Dan Keats, director of consumer marketing and sponsorship at Allstate. Through crafted brand marketing, including original content created by LEARFIELD Studios, fans will learn how both teams have been preparing for the big game. 9 when the Crimson Tide hosts the Texas Longhorns.Īlabama and Texas have passionate fanbases, making the first game an incredible early season matchup. The inaugural game of the new series kicks off on Sept. The Allstate Crossbar Classic will bring a bowl-style atmosphere and promotion to an early-season game, amplifying the excitement of some of college football's most passionate fans. Through an agreement with LEARFIELD, the media, data, and technology services leader in intercollegiate athletics, the annual event will highlight a marquee regular -season matchup that will be played at the home field location of the host team. DALLAS (July 18, 2023) – The newly created Allstate Crossbar Classic is coming to a screen or field near you. ![]()
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