Google Ads, though relatively expensive, can deliver the highest quality leads for your business. The advertiser (i.e., you) pays the platform every time your prospective client clicks on your ad. Pay-per-click or PPC is an advertising method where a business places ads on a digital platform - such as Google or Facebook. Leverage PPC advertising to get instant traction on your website Then target their keywords via new website pages and expand the “topical authority” of your contractor’s website. Next, you can dissect the competitor’s content strategy by evaluating the currently ranked pages via a tool like Ahrefs. This can lend them more leads and customers.įor instance, for a prospect, we found their website had 58 pages indexed vis-a-vis a competitor with 481. If your competitors have a lot more indexed pages, they might have a lot more relevant keywords they rank for. On clicking ”Find prospects,” we see a list of referring domains Skyward Roofing can target:įrom here, you can incorporate a link building plan to fulfill the gap between you and your competitors. And we’re considering that we want to find the gap for “”: In the example below, we plugged links of three roofing companies in Manhattan, New York. You can use SEMRush’s backlink gap tool for the same. Then chart out a strategy to build links to match their authority. For our contractor prospects, we evaluate the difference between you and the competition. The number of referring domains to your website is an important factor that determines your search rankings. Here are a couple of nuances to it: Link gap analysis Whether you’re a roofer starting SEO, or a plumber, the broad idea is to craft a custom SEO strategy based on your weaknesses to get at par with your competitors. If you want to do a quick audit, here’s a 20-minute Ahrefs tutorial. It entails comparing your website against top competitors ranking for lucrative money keywords in your industry. Conduct a search engine optimization auditĪs a premier contractor SEO agency, we always begin our client engagements with a free contractor SEO audit. Most contracting businesses have dabbled with SEO a bit. So as soon as you get a website, put together a roofing SEO strategy. The cost per lead compared with other channels is also pretty affordable. SEO is one of the most effective channels to get compounding returns from marketing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |